Macy's - One Store

Omni-Channel Store Operations and Customer App

Stakeholder & Associate User Research

Through onsite associate, stakeholder, and customer interviews, We captured pain points mostly of which revolved around 72+ applications and devices creates lot of friction in the store thus impacting the customer experience, colleague's productivity. Enter 1 the OneStore App.

Stores Visited

Employees Interviewed

Executives Interviewed

Main Flows

Sales Product Purchase
Sales
Unified Foundation

Find Product
Complete Purchase
Back 2 Front

Pull Merchandise
Cycle Counts
Onboarding

Onboarding & Dashboard

Unified App replacing 72 apps

Multi-Tasking

Sales Colleagues can help multiple customers at once.

Find Product

Sales Colleagues can find product by RFID location, last scanned location by simply scanning the UPC or by search while with the customer solving many customer frustrations.