Cargill Price Hedging

The product allows farmers to sell their grain futures for a fixed price.

Stakeholder &  Farmer User Research

6

Farms Visited

Onboarding & Dashboard

Unified App replacing 72 apps

Set Trade Details

Before the farmer places an order they can use this interactive chart to better understand their strike price.

Profitability Matrix

Before farmers select a trade, they can toggle multiple scenarios to better understand the profitability vs cost.

My Farm

Quick and easy summary of the farms overall profitability.

My Crops

Farmers can manage multiple crops over multiple years.

Other Activities & Assests

Define User Personas

After research analysis, we compounded the data to create 5 different target user personas.

Lean Product Canvas

@ 2021 Brian David Henderson